Delivering Cancer Awareness with Liverpool Football Club Foundation Men’s Health Programme


Year:

Session type:

Ruth Stafferton1, Emma Squibb1, Christine Mounsey2, Mark Haig2, John Neoptolemos1
1Cancer Research UK Liverpool Centre, Liverpool, UK, 2Liverpool Football Club Foundation, Liverpool, UK

Background

Men are at greater risk of cancers, and more likely to die from their cancer than women. The incidence of cancer and the cancer mortality rate is higher in Liverpool than the English average. Traditional health promotion activities are of limited effectiveness amongst men regarded as ‘hard to connect with’. Liverpool Football Club Foundation has a well-established Men’s Health Programme; Cancer Research UK Centre Liverpool has developed links with the programme to deliver cancer awareness amongst participants.

Method

The 8 week Men’s Health Programme, organised by a Programme Co-ordinator and a Health Trainer. Cancer Research UK Liverpool Centre staff contribute to one session delivering cancer awareness, covering:

·The aims of CR UK

·The incidence of cancer, and what cancer is

·How the risk of cancer can be reduced

·How to spot the signs of cancer

Following the presentation, participants are encouraged to discuss healthy behaviour to prevent cancers, and overcoming barriers to making lifestyle changes.

Results

Between December 2011-May 2013, 508 people were seen on 39 Men’s Health Courses. Participants engage in the session, asking questions and talking further, we note frequently common themes of discussion.

·Personal experience of cancer

·Supporting others with cancer

·Tumour types, cancer treatment and screening

·Press coverage of cancer issues

·Local provision of health and cancer services- including accessing and using these

The importance of research in understanding and treating cancer.

Conclusion

The use of football club branding, the informal approach from staff, and sense of belonging acquired from a socially supportive environment, make the design of these health interventions successful in terms of engagement.

The addition of cancer awareness to the programme has been well received by participants, and organisers. The sessions continue and in the future we wish to apply methods of evaluation to measure the effectiveness of participant’s awareness of cancer, using the cancer awareness measurement tool.