B143: Quit With Us: A pro-active community based smoking cessation intervention 

Tim Banks1,Maura Matthews1,Gail Hughes1,Jess Bridgeman1,Ian Lewis1

1Tenovus Cancer Care, Cardiff, Wales, UK

Presenting date: Tuesday 3 November

Background

Currently, in Wales, 21% of the adult population smoke and despite the availability of smoking cessation services, this figure does not appear to be reducing significantly.

Tenovus Cancer Care developed the Quit with Us intervention, providing the opportunity to deliver brief intervention for smoking cessation in the community.

Method

 Engagement with the public mainly came in two forms:

1. Brief intervention conversations in Tenovus Cancer Care shops with customers about quitting smoking. This included a short quiz, discussions towards attitudes and preferred methods.

We also partnered up with pharmacies running a Level 3 smoking cessation service. This service is shown to be the most effective smoking cessation tool.Pharmacies were supplied with Nicotine Therapy Replacement (NRT) packs which were distributed to customers who indicated their intention to quit following a brief intervention conversation.

2. Conversations, also took place in three large workplaces in Wales. These conversations with participants were on an appointment basis.

Results

In total, 650 conversations were undertaken with participants. 294 were current smokers.

148 discussed an interest is quitting to the point where they expressed a preference of a quit method to use.

The most popular potential quit method was the pharmacy Level 3 service (48%).

47 participants took part in follow up conversations via telephone. 31 participants had made a quit attempt following the intervention (approximately 1 in 10 of the smokers who participated).

The most popular quit methods were pharmacy Level 3 services and the E-cigarette (31.6% equally).

Conclusion

Many smokers indicate an interest in quitting smoking; making the step to doing so can be difficult. This intervention is particularly effective at closing this gap by making by taking cessation services to the public in the form of using shops, workplaces and events.

The use of sample NRT packs also makes a significant contribution in reducing this gap.