‘Real world’ data: Opportunities and challenges


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David Ford1
1Swansea University, Swansea, UK

Abstract

Recent years have brought many calls for the optimisation of data for research, with the intention of deriving maximal societal benefit from the quality, volume and accessibility of ‘real world' data being collected routinely by the National Health Service (NHS). As well as traditional uses in epidemiology and health services research real world data can supplement information that would previously have required separate data collection. This session will identify and present the developing field of using real world data in novel ways: to conduct pragmatic randomised trials, to assist with recruitment to studies and to support follow up of large cohorts.