The ‘end game’ for tobacco control in the UK: Key priorities for science and policy to reduce smoking


Session type:

Linda Bauld1
1University of Stirling, Stirling, UK


Smoking prevalence in the UK has declined steadily in recent years but one in five adults still smoke. A current focus for tobacco control science and policy is to work towards reducing prevalence to 5% or less in the coming decades.

This session will focus on new evidence about the key drivers for prevalence reduction including: using price measures to counteract the activities of the tobacco industry; addressing smuggling; the EU tobacco products directive and evidence on health warnings and standardised packaging; point of sale interventions; and priorities for reducing the uptake of smoking amongst young people. The session is for preventative medicine, behavioural science and public health researchers, practitioners and policy makers.