The international context for moving toward the ‘end game’ for tobacco control in the United Kingdom


Session type:

Geoffrey T Fong1,2
1University of Waterloo, Waterloo, Canada, 2Ontario Institute for Cancer Research, Toronto, Canada


As the concept of the 'end game' in tobacco control develops in the United Kingdom, assessing where the UK stands in comparison to other countries is a key step. This presentation will compare the UK’s position in tobacco use and in tobacco control policies to countries within the EU and throughout the world. I will present findings from the International Tobacco Control Policy Evaluation Project (ITC Project), an ongoing longitudinal cohort study being conducted in 22 countries, inhabited by over 50% of the world’s population and over 70% of the world’s tobacco users. The ITC Project is measuring the psychosocial and behavioural impact of tobacco control policies of the WHO Framework Convention on Tobacco Control (FCTC). Since 2002, the ITC Project in the UK has regularly assessed (close to annually) the impact of FCTC policies such as health warnings, price/tax, tobacco advertising, promotion, and sponsorship, smoke-free policies; my comparison will focus on packaging and labeling policies. I will also describe the model for product regulation of the US Food and Drug Administration (FDA), which was granted regulatory authority over tobacco products in 2009; the experiences of the FDA highlight the challenges and opportunities that will attend the efforts of the UK and other countries as they move toward developing a tobacco end game strategy.

Learning objectives:

1. To learn where the UK stands among other countries on tobacco use and tobacco control.

2. To learn about the International Tobacco Control Policy Evaluation Project (the ITC Project) and its evaluation of tobacco control policies in many countries.

3. To learn about the US FDA's new role in regulating tobacco products and to consider what a regulatory system for tobacco products might be created in the UK.